Adobe Design Achievement Awards Top Talent, 2019
Camping in the modern age is a strange mix of the natural and the technological; We as humans create and use technology to facilitate a return to nature, existing in a liminal space between escape and dependency, the untouched and the constructed. There is a tension between our pride in our technological achievements in the face of nature, and a sense of loss for the environment we are now hoping to recapture.
Through personal writing, photography, and illustration, every summer explores this contrast between nature and technology, seeking to capture the peacefulness of a return to nature, while also facing the reality that we will always be separate from it.
I began by researching style inspirations and compiling my photos as a way to get a sense of the aesthetic I wished to pursue.
I explored image treatments and editorial layouts, as well as colour palettes and typefaces. I ultimately decided to take a minimal approach, focusing on a limited colour scheme and a single type size.
To create the illustrations for the book, I traced photographs, seeking to emulate the style of technical drawings and isolated product shots.